The Course
Are you itching to turn that brilliant business idea dancing in your head into a rock-solid plan? Look no further! Our program is specifically tailored to guide aspiring entrepreneurs through the intricate process of crafting a comprehensive business plan. From executive summaries that grab attention to financial projections that make cents (see what we did there?), you'll learn all the nuts and bolts. Whether it's understanding your market or nailing down your business model, we've got you covered with interactive sessions and expert-led workshops.
But it's not all about crunching numbers and market research. We know that a compelling business plan is also a story—a story that convinces investors, inspires teams, and lays out the roadmap to success. By the end of this course, you'll not only be adept at highlighting your unique value proposition, but you'll also be equipped to articulate your vision with confidence. So, arm yourself with the skills to write a business plan that stands out in the sea of startups, and take the first big step towards bringing your business dream to life.
What you will learn
When I set out to create this course, I tapped into all my experience with startups and successful businesses to make sure I'm bringing you the most practical, insightful, and actionable content out there. For a newcomer like yourself, the thought of writing a business plan can seem daunting, but I've designed each lesson to break down the process into manageable steps. Imagine having a toolkit that not only guides you through each element of a stellar business plan but also arms you with the skills to think critically about your business concept. That's exactly what you're getting here. The feedback has been great – students love the clear structure and real-world examples that make the learning stick. Plus, I'm always here to help you navigate any tricky parts. Trust me, by the end of this, you'll not only have a solid business plan in hand, but you'll also have the confidence to pitch your idea to any investor or stakeholder out there!
Curriculum
- Module 1 Lesson 1 - Your BIO (TELL ME A LITTLE ABOUT YOURSELF) (4:56)
- Module 1 Lesson 2 - Personal Statement & Elevator Pitch (NOW THAT YOU GOT MY ATTENTION!) (4:02)
- Module 1 Lesson 3 - Branding (BRANDING IS WHO? MARKETING IS HOW?) (3:43)
- Module 1 Lesson 4 - Mission Statement (WHAT'S MY END GAME?) (3:36)
- Module 1 Lesson 5 - Vision (DREAM BIG, BIGGER, BIGGEST) (3:52)
- Module 1 Lesson 6 - Social Impact Statement (WHAT'S MY IMPACT, SOCIALLY?) (4:17)
- Module 1 Lesson 7 - Code of Conduct/Conflict resolution (HERE'S WHERE ETHICS COME IN) (4:09)
- Module 1 Lesson 8 - Core Values (WE TRULY BELIEVE...) (3:52)
- Module 2 - The Plan PART I MARKETING PART II OPERATIONS (2:34)
- Module 2(I) Lesson 1 - Products & Services (4:33)
- Module 2(I) Lesson 2 - Marketing Analysis (4:56)
- Module 2(I) Lesson 3 - S.W.O.T. Analysis (4:43)
- Module 2(I) Lesson 4 - Target Market (4:50)
- Module 2(I) Lesson 5 - Competition (4:47)
- Module 2(I) Lesson 6 - Marketing Campaigns (4:49)
- Module 2(I) Lesson 7 - Market Entry and Barriers (4:57)
- Module 2(I) Lesson 8 - Industry Regulations (4:47)
- Module 2(II) Lesson 1 Operations - Departments (4:43)
Your instructor
Katrina Roddy brings an extensive background in strategic business planning and entrepreneurship to her role as an instructor for "The Business Plan Author Writing Course." With over a decade of experience in guiding start-ups and established businesses alike through the process of crafting effective business plans, her expertise is both wide and deep. Katrina’s passion for teaching stems from her belief in the power of a well-conceived plan to turn an entrepreneurial vision into a thriving reality.
Drawing on her rich history of advising companies across various industries, Katrina skillfully connects the theoretical framework of business planning with real-world application. Her enthusiasm for the subject is contagious, inspiring her students to engage deeply with the complexities of authoring a comprehensive business plan. Her commitment to fostering entrepreneurial success is evident in her hands-on approach to teaching, ensuring that each of her students leaves the course equipped with the knowledge and skills to navigate the business world with confidence.
Statements
Craft a Bio, Personal Statement, Elevator Pitch, 3-word Branding Tagline, 5-word Mission Statement, Vision, Social Impact, Core Values, Problem & Solution Statement, Code of Conduct, Conflict Resolution, and an Executive Summary that reflect your brand perfectly.
The Plan
Dive deep into Marketing Plans and Operational Plans—the heart and soul of any successful business blueprint.
Projections
Map out your future with Financial Projections, Exit Strategies, and Expansion Strategies that keep you dreaming forward.